Everybody that wants to drive traffic to their website, knows that backlinks counts a lot and that one of the easiest ways to get backlinks is to comment on blogs, since most blogs will let you type in your website URL when writing a comment.
So, in turn, when a search engine visits the blog you commented on, and it have a link to your website, it will help your website get higher pagerank! Isn't that nice. Well yes and no. Of course it's nice for you, since your page will be getting higher pagerank, but the blogs that allow comments will be spammed by automatic programs, to make backlinks to a specific website - go get higher pagerank of course.
Google didn't like this one bit, so in 2005, Google’s head of webspam team Matt Cutts and Jason Shellen from Blogger.com created the rel="nofollow" attribute for hyperlinks on websites. This attribute would tell the search engine spiders that a hyperlink should not influence the link target's ranking in the search engine's index - in simple terms - you could spam all the comments in the world, but if the blog used the rel="nofollow" attribute, your website wouldn't get higher pagerank.
Soon after, Wordpress powered blogs would automatically give all hyperlinks the rel="nofollow" attribute, and it didn't even give a simple way of configuring it not to.
Well basically, dofollow is the opposite of nofollow. If a blog does not use the rel="nofollow" attribute, it is said to be a dofollow blog, and those blogs are very nice for building links back to your website.
Every time you write a comment on a dofollow blog, you will have a link back to your website resulting in higher pagerank for that website.
So wait - why don't all blogs use nofollow? Well, because some of us thinks that good comments should be rewarded. Every comment somebody adds to a blog adds content to that blog - but if a comment adds value to the blog, it should be rewarded with a backlink to the website that the commenter specifies.
So, what is a good comment?
Well, that depends on the type of blog you are commenting on, of course, but a not so good comment could be something like "Nice work.", "Good article." and so on.
So if you want to use dofollow blogs to build backlinks to your website for higher pagerank, follow these simple guidelines:
- DON'T SPAM - nobody wants commentspam, not even nice dofollow-people.
- Write good comments that add value to the blogpost - state your oppinion, give a link to another article or tool, that is relevant to the blogpost, answer questions other commenters have asked - but only if you know the answer. :-)
- Make your own blog dofollow - if you use wordpress there is some simple plugins that will do it for you - it will benefit you! After all, if you gave the commenters a choise between commenting on a nofollow blog and a dofollow blog, what do you think they would chose?
Written by Jannich Brendle ons 07 oktober 2009 In SEO