If content is king, I have a question!

Alright, everybody in the website business has heard it all before:

To get a good ranking in google, you must have a homepage with a decent amount of keywords that you wish to rank for… Content is king, and without good content, your homepage will never rank…

BUT…

When searching google.com for the search term “Click here”, the download page for Adobe Acrobat Reader comes up on the number one spot, even though the page does NOT contain the words “Click here” anywhere! It does, however, have around 1.4 million backlinks, according to Yahoo Site Explorer, and I guess quite a few of them says something like “Click here to download the newest Adobe Acrobat Reader”.

So.. Anyone who wants to stand up and tell me why content is king?

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Tags: backlinks, content is king, questions, SEO